cnnibn

Innovation for any product is the key differentiator between itself and the competitors. CNN-IBN has been in the forefront of innovating new formats, fresh programming, newer techniques and new ways of audience involvement. It was sometime in mid-May that IBN decided to go ahead with the...

The core of any brand building activity for a news media organization and in particular a television channel would be the mix of the right audience they could cater to and the right market segments they could venture into. Adding to the earlier taught, the exercise would be incomplete if the...

The one-month old baby of Rajdeep Sardesai, CNN-IBN had already struck a chord with its audiences. Four weeks after the launch, the channel managed to create a major dent in NDTV’s progression as the market leader, by capturing 8% of the news market, a drastic acquisition according to market...

The development of CNN-IBN’s pre-launch period is somewhere as interesting as the unmatched success they have achieved since their launch on December 17 2005. It was sometime in April 2006, before Pervez Musharraf arrived in India that Rajdeep Sardesai, the then Managing Editor of NDTV put his...