city branding
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Branding George Town world heritage site as city of gastronomy prospects of creative
Description This paper aims to discuss the prevalent trends of exploiting cultural capital such as gastronomic legacy to ignite redevelopment of contemporary cities as illustrated in the city of George Town, Penang, Malaysia. In the twenty-first century, cities are transforming to be creative...- jasminepvk
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- branding city branding city of gastronomy cultural capital taiwan urban planning
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