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    Pepsi "Oh Yes Abhi" Positioning

    Even after having a highly successful 'Change the Game' positioning, the cola major PepsiCo India has taken a new brand positioning 'Oh yes Abhi' that seeks to bring alive the hunger for impatience seen in the youth today. PepsiCo India VP Marketing-Beverages Deepika Warrier said, "Oh Yes Abhi...
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