case study on micromax

Description A Case study of the sales of Micromax Handsets in India. Integral Review - A Journal of Management e-ISSN : 2278-6120, p-ISSN : 0974-8032,Volume 5, No. 2, Dec.-2012, pp 53-61http://www.integraluniversity.ac.in/net/journalsAndPublications.aspx SUPPLY CHAIN LESSONS FOR THE NEW...

Description CASE STUDY OF MICROMAX Campaign: Bling, It twinkles Client: Micromax mobiles Agency: Lowe Lintas Background: Micromax, the 12th largest handset manufacturer in the world, started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered the...