case study on amul

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    Case Study on Marketing Strategy of Amul

    Description Amul has built a rock-solid brand image in the minds of Indian consumers — according to Brand Equity’s annual survey of India’s Most Trusted Brands FEATURES ? Amul has built a rock-solid brand image in the minds of Indian consumers ² according to Brand Equity¶s annual survey of...
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    • amul butter case study on amul dr verghese kurien marketing strategy of amul marketing tools milk industry product planning
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    • Forum: Cases in Marketing
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