case study management paradise

Description This stakeholder group includes wheat grower groups, the National Association of Millers, and technology providers. Monsanto tried to bring GM wheat to market several years ago but withdrew its application for commercialization in 2004 because of negative foreign consumer sentiment...

Description Before analysing the latest trends in the South African cold beverage market, it would be prudent to first look at the current pressures that confront the South African consumer, which may in turn affect their purchase of cold beverages. COLD BEVERAGES By Hippo Zourides Before...

Description Prime Minister Manmohan Singh recently talked about his vision for rural India: "My vision of rural India is of a modern agrarian, industrial and services economy co-existing side by side, where people can live in wellequipped villages and commute easily to work, be it on the farm or...

Description One of the fundamental principles of marketing is the concept of market segmentation. Sometimes it is referred to be as one of the potentially most creative areas of marketing. Therefore, what is it, why is it important and how has it changed in a web enabled world? The starting...

Description Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to...