capitalia market strategy

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    Marketing Strategy of Capitalia S.p.A.

    Capitalia was an Italian banking group headquartered in Rome. Capitalia was formed in July 2002 in a merger of Banca di Roma, Bipop-Carire, and Banco di Sicilia. Capitalia in turn agreed to be taken over by Unicredit in May 2007, becoming part of the second largest bank in the European Union and...
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