cadburi

Description MARKET ANALYSIS OF CADBURY DAIRYMILK Size of Chocolate Market • Rs. 3,200 Crore • 30,000 tonne • Per-Capita Consumption is 110-120 gm • Cadbury has 65% value share • Cadbury has 62% volume share Growth Rate • Growing at 15% p.a. between 2008-2012 Future outlookGreat • Rising...