buying behaviour

Description In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. IOSR Journal of...

Description India is a country where the average selling of life insurance policies is still lower than many western and asian countries, with the second largest population in world the Indian insurance market is looking very prospective to many multinational and Indian insurance companies for...

Description Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity. A...

Description Online shopping is a growing phenomenon worldwide and with increase in internet penetration India too is witnessing a surge in online shopping. Consumer buying behaviour is a widely researched area but online buying behaviour is a relatively new field of study. Marketers are trying...

Description Consumer Behavior may be defined as "the interplay of forces that takes place during a consumption process, within a consumers" self and his environment. The communication takes place between three elements viz. knowledge, discrimination and behavior; it persists through pre-purchase...

Description Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the...

Description The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. Introduction on Consumer Buying...

Description Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B branding is a term used in...

a) gender-wise b) age-wise Hyundai Santro is a complete family car. It comes under the category of small cars. It is basically extensively advertised. Since, the car has been launched in India they have used Shahrukh Khan as their brand ambassador. The latest ads have taken up Preity...

consumer behaviour notes:SugarwareZ-266::SugarwareZ-266::SugarwareZ-266::SugarwareZ-266::SugarwareZ-266: