buyer-seller relationships

  1. N

    Research Study on Service Quality and Interpersonal Relationship Expectations in Long-Term

    Description This research focuses on a cross-cultural comparison of relationship marketing strategies. In this article, we review the past literature and suggest the link between national culture and buyer-seller relationships across cultures. Volume 23, No. 3, 2002 Edited by/Édité par Ed...
    • nityaaroma
    • Thread
    • buyer-seller relationships cross-cultural comparison relationship marketing strategies service quality
    • Replies: 0
    • Forum: Cases in Marketing
Back
Top