Description
All the individuals and households who purchase goods and services for personal use. In the early 1990s, the American consumer market consisted of more than 250 million people who consumed more than $3 trillion worth of goods and services annually. This market has continued to grow...
THIS THREAD FOR THE CBB .
What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.
When purchasing a product there several processes, which...