Description
COMPARISON BETWEEN MC DONALD AND BURGERKING
Fast food industry in Indian marketMc Donald’s Vs Burger King
PREPARED FOR
MR. JOHN TAN
Prepared by:
Inderjit Kaur Monali Barot Pranay Lokre Udita Sood
20110142 20110143 20110854 20101401
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The world's 10th largest in terms of...
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into...
brand ambasssadors
brand development
brand effect
brand equity
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king
marketing management
marketing mix
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product
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products of burgerking
range
united states
us product range
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into...
burgerking
company in us
employee retention
employee retention in us
employee turnover
equity theory
job satisfaction
minimize retention
motivation model
motivation theory
organizational behavior
retention protocol
retention rates
reward system
training costs
A Presentation on Burger King.....
Burger King's first restaurant, originally called Insta Burger King, was opened on December 4, 1954 in a suburb of Miami, Florida, USA by James McLamore and David Edgerton, who were both alumni of the Cornell University School of Hotel Administration. McLamore...