brand research

Market awareness and perceptions of brand can rise and fall quickly in a changing market. The first step is to obtain a systematic understanding of the shape of market perception of brand through survey research. Typical Brand Awareness Research questions include:  Which single company comes...

The health of a brand is measured by its brand equity. Brands with high equity can command and sustain price premiums and are more successful with line extensions and new category entries. Brand Health research allows companies to set competitive brand strategies and provides brand with a Brand...

Brand Loyalty research explore the relationship among brand trust, brand affect, and brand performance outcomes (market share and relative price) with an emphasis on understanding the linking role played by brand loyalty. Brand Loyalty research generate both statistical and qualitative data —...

For existing brands or existing competition of new brands, respondents mind would already have brand associations. In such cases, the evaluation should include the following questions:  Ascertain the current state of affairs, without exposing the respondents to the new concepts  Expose...

A Brand name research is important for any brand throughout its lifecycle. It involves personal interviews in which some basic concept statements may be exposed to respondents along with the name. then the respondent are asked to recall the name after having read the same. This indicates the...

When a new logo is to be chosen it is always advisable to evaluate it among two independent sets of people one to evaluate the logo in isolation and the other to evaluate the logo on the pack. Evaluation of logo in isolation looks at its likeability, distinctiveness, comprehension of message...