brand performance

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    PRESSURE COOKERS:INDIAN MARKET ANALYSIS

    Description The small appliances market continues to grow strongly. The increased purchasing power and evolving lifestyle has made the market extremely attractive. Need for enhanced convenience in the household is driving the rapidly growing demand for home appliances. This market which for...
    • AyeshaShaikh83
    • Thread
    • brand performance channel and distribution market size and structure report highlights trade scheme
    • Replies: 0
    • Forum: Cases in Marketing
  2. R

    Whitepaper on Brand Performance Measures

    Description Sales of a brand are determined by measures such as how many customers buy the brand, how often, and how much they also buy other brands. Scanner panel operators routinely report these ‘‘brand performance measures’’ (BPMs) to their clients. In this position paper, we consider how to...
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