brand loyalty

Description Prime Minister Manmohan Singh recently talked about his vision for rural India: "My vision of rural India is of a modern agrarian, industrial and services economy co-existing side by side, where people can live in wellequipped villages and commute easily to work, be it on the farm or...

Description Building and maintaining brand loyalty has been a central theme of marketing theory and practice in establishing sustainable competitive advantage. Journal of Economic and Social Research 3(1) 2001, 43-58 From Brand Loyalty to E-Loyalty: A Conceptual Framework Marcel Gommans*...

Description Over the past thirty years brand loyalty has been debated by academics with the core issue being the dimensionality and measurement of the construct. A Study of Brand Loyalty in the Business-to-Business Services Sector Rebekah Bennett B.Com – Griffith University...

Description This study contributes to the literature in two ways. First, it examines the factors which determine brand loyalty of Chinese consumers. 1 The Impact of Culture on Brand Loyalty - A Study of the Young Affluent Chinese Dr Frauke Mattison Thompson, Nottingham University Business...

Description Marketing specialists widely accept that brand loyalty, as core component of brand equity, can leverage several positive effects on brand commercial performance and on other dimensions of brand equity, loyalty being both an input and an output from this perspective. A COMPARATIVE...

© 2013. Jairo Kirwa Mise, Chandrasekeran Nair, Odhiambo Odera & Martin Ogutu. This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use...

Description Enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users, In contexts where brands need to be supported heavily by employees / people (service, B2B, ...), big negative impact of...

Description Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers.Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a...

hi guys and gals dis a project on customer satisfaction and brand loyalty...its related 2 wipro.....read it might help...

hey can anybody help me to prepare a questionnaire for a project titled study to understand brand loyalty of adidas brand users!!!! which all questions to include ????