brand extensions

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    Marketing Project on Leverage of the Brand and Brand Extensions; Kellogs

    Description Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. LEVERAGE OF THE BRAND AND BRAND EXTENSIONS THE INDIAN...
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    Multi Brand Analysis

    Description Highlights about analysis of 3 brands.It does the PEST & SWOT analysis of the different brands. Pepsi About • The original trademark application for PepsiCola was approved on June 16, 1903 as an, "arbitrary hyphenated word "PEPSI-COLA," and indicated that the mark was in...
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