brand architecture

Description PROJECT ON REPOSITIONING OF DABUR Repositioning Dabur “The Brand Dabur” turn-around ? Reasons? ? Overall slowdown in FMCG sector ? Stiff competition ? To target young India- “the largest segment” ? Modernize old Brand Equity- “intangible asset” ? Streamline/Synergize business...

Description Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. Brand Architecture It's essentially an approach which defines the relationship of the...