bestselling

This is for ppl who will be venturing into markets. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing— and often shrinking—demand and...

Human beings may have different moods everyday, but the persona remains constant. Similarly, in case of the colour choice, they may have several preferences, but the favourite remains constant. The favourite colour of an individual reflects the nature and type that she is. Similarly, the...