Benetton Group S.p.A. is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN). Benetton has a network of around 6,000 stores in 120 countries. The stores are managed by independent...
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Case study United Colors of Benetton
United Colors of Benetton in their advertisements tries to bring about the unity among the different parts of the world. Their advertisement campaigns involve people of different countries come together and united by their clothing.
“All the...
