b2b market

Description When a brand operates in both a B2B and B2C market, companies often create marketing departments under different leadership to address each market separately. These marketing silos often miss out on opportunities for synergies that would drive value for the organization. Journal of...

Description In early history it might have been enough with innovative products, great engineering, or great salesmanship solely to close a business deal. However, today’s firms are facing a different situation with shorter product life cycles and the intensity of global competition, which no...

Description B2B marketers have relied on email marketing campaigns to generate online revenue and digitally cater to the growing number of their customers and prospects who are migrating to online venues. BtoB Research Insights May 2012 The Maturation of Online Marketing In partnership with 2...