authenticity
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Emotions and visitors satisfaction at a museum
Description This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends on objective variables (such as age, gender and level...- jasminepvk
- Thread
- authenticity cluster analysis emotion experience museums satisfaction segmentation
- Replies: 0
- Forum: Others
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J
Emotions and visitors satisfaction at a museum
Description This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends on objective variables (such as age, gender and level...- jasminepvk
- Thread
- authenticity cluster analysis emotions experience museums satisfaction segmentation
- Replies: 0
- Forum: Others