audiences

Current Media usage habits of the Indian audiences TV, print and cinema have penetrated the most. Internet in the media terms is expected to make an impact and show its true caliber, but is yet not taken as a serious medium. Does that mean that Internet is not an effective tool for reaching...

Internet Fame with the Indian Audiences Let us first take a quick look at the audience that this medium is trying to reach. The top 8 metros of the country, the scope of the Internet as a medium to reach out to a large number of people is presently limited. However, some of these limitations...