attracting

Hi friends, Foreign direct investment a great conversation topic for the last academic year. It was till the announcement from the central government. “India will allow foreign direct investment’. We would have heard this in television group discussion and also in the parliamentary news...

5 Indian B-schools will participate in an online student recruitment fair organised by the Graduate Management Admission Council. The Council conducts the GMAT, one of the world’s most widely used entrance test for B-schools. In its second year, the virtual fair called will accommodate 50...

From rock legends and movie idols to porn stars to pop icons, the number of celebrity-branded beverages has burgeoned as alcohol marketers seek to leverage our fame-obsessed culture into liquid gold. While the concept is hardly new -- think Billy Beer -- the trend has picked up over the past few...

8 Inexpensive Marketing Strategies In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three marketing strategies to attract new business. However, there is a multitude of ways to drive new business to your door. Here are a few: Networking...