aquantive

Microsoft closes $6B buyout of aQuantive SEATTLE - In closing a $6 billion buyout of digital marketing company aQuantive on Monday, Microsoft is taking a first step in its quest to leapfrog Yahoo and challenge Google in the online advertising business. "Our goal is to be No. 1 or No. 2,"...

Software giant Microsoft announced the biggest acquisition in its history by buying digital marketing firm aQuantive for $6 billion in an all-cash deal. "The advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms, which...