Description
Apple announced the development of an iPod phone, or iPhone, and asked public relations Chiat/Day director to Develop publicity and product awareness for Apple iPhone launch with little paid advertising.
Apple iPhone Public Relations Campaign
IMC 610 Introduction to IMC...
Description
SWOT ANALYSIS OF APPLE IPHONE
Apple iPhone Parent Company Category Sector Tagline/ Slogan USP Apple Mobile phone Handsets Telecommunication The worlds thinnest smart phone iOS, AppStore STP Segment Target Group Stylish and smart touch phones Urban young from middle and upper class...
How fair is it for a popular news paper to advertise a chinese clone of the Apple iPhone? They name it O-Phone and sell for Rs 8999. No brand name, no reliable warranty and more over they are using the original Apple iPhone pictures in the AD. Thats SAD!!
Via iPhone Help