anti-agers are perceived as recession-proof by some market players

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    Olay Case Study

    Description • Anti-aging skincare is the largest category in the US facial skincare market, worth over $2 billion in 2009. The category is perceived as recession-resistant by industry players due to the continued desire of consumers to maintain their skincare regimes even in weaker financial...
    • AyeshaShaikh83
    • Thread
    • analysis anti-agers are perceived as recession-proof by some market players consumers have a strong desire for anti-aging skincare products market players seek differentiation with innovative anti-aging products olay is the leading brand in the us facial skincare market with launches rising substantially in 2009
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    • Forum: Current Trends and Cases in Retail Management
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