ambuja cements

Description MARKETING STRATEGIES OF AMBUJA CEMENTS A REPORT ON MARKETING STRATEGIES FOLLOWED BY AMBUJA CEMENTS Submitted by: HARSHAD NITIN LUNAVAT SECTION: B ROLL NO: 2011089 1 PRODUCT MIX: Cement industry does not have a large product mix and same applies for Ambuja Cements. The product...

Description PROJECT ON AMBUJA CEMENTS AMBUJA CEMENTS Introduction initially called Gujarat Ambuja Cements Ltd. ? founded by Narotam Sekhsaria in 1983 with a partner, Suresh Neotia. ? commenced cement production in 1986. ? Holcim acquired management control of ACL in 2006. (today over 46%). ...