Alza Corporation was a pharmaceutical and medical systems company founded in 1968 by Dr Alejandro Zaffaroni; the company's name is a portmanteau of his name. Alza pioneered the field of drug delivery systems, bringing over 20 prescription pharmaceutical products to market, and employing about...
advertising technologies
alza
corporation
data centers
development cost
distribution strategies
innovative marketing
market capitalization
market research
marketing
marketing in europe
marketing mix
marketing strategy
marketing strategy of us
multinational corporation
new products
online productivity
pest analysis
product research
public corporation
revenue stream
strategy
swot analysis
united states
