alain

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    Marketing Strategy of Alain Afflelou

    Alain Afflelou is a French retail chain specializing in optical services and sales of the Alain Afflelou brand of eyewear. Created in 1972 in Bouscat by Alain Afflelou (The shop in question still exists), and as of 2007, the company had over 894 stores, 201 of which were in Spain [1]. In 2006...
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