aida

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    what is AIDA in marketing ?

    AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. AIDA stands for: A – Attention / Awareness: The event when the advertisement attracts the attention of the customer I-Interest: Arouses the...
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    The DAGMAR Approach

    Defining Advertising Goals for Measuring Advertising Results Dagmar Approach is the task of measuring ad effectiveness will not be daunting if we clearly spell out the advertising goals. Russel H. Colley (1961) pioneered an approach known by the acronym DAGMAR – Defining Advertising Goals for...
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    • (goals of advertising advertising formula advertising medium advertising model advertising response aida approach dagmar dagmar approach marketing goal marketing management project on dagmar russel h. colley solomom dutka targeting audience types of advertising
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    • Forum: Marketing Management ( RM , IM )
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    AIDA MODEL

    AIDA MODEL The AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages, which describe the process leading a potential customer to purchase. The stages, Attention, Interest, Desire, and Action, form a linear hierarchy. It...
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