advertisement management

Description In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney B. Palmer established the roots of...

Hi, This project tries to explain certain things. History of Ad campaign of Horlicks and Complan. Successful repositioning of Horlicks. Horlicks overtaking Complan. This project has images and articles about various promotions of Horlicks and Complan...