adaptability

  1. skyhew

    [SHARE] Management processes in marketing planning

    Management processes in marketing planning Gordon Greenley, Graham Hooley and John Saunders Aston Business School, Aston University, Birmingham, UK Keywords: Marketing planning, Management activities, Decision making, Adaptability, Flexible organizations, Competitive analysis
    • skyhew
    • Thread
    • adaptability decision making flexible organizations management management activities marketing marketing planning planning processes share
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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