When I was in school, “What do you want to become when you grow up?” felt like a harmless question. We all answered it with confidence, doctor, pilot, engineer, writer. But somewhere between board exams, college applications, internships, rejections, and side hustles, I realized something...
Management processes in marketing planning
Gordon Greenley, Graham Hooley and John Saunders
Aston Business School, Aston University, Birmingham, UK
Keywords: Marketing planning, Management activities, Decision making, Adaptability, Flexible organizations, Competitive analysis