ad agency

Description BMS Sem-V notes. (Special Studies in Marketing) advertising agencies structure & organization what agencies do. and how they’re organized to do it. 7 primary services: ? ? ? ? ? ? ? complete a marketing analysis develop an advertising plan prepare a creative strategy create...

Description BMS Sem-V notes. (Special Studies in Marketing) Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communications Organizations © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Participants in the IMC Process Advertiser (Client)...