account planning

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    ROLE OF ACCOUNT PLANNING

    ROLE OF ACCOUNT PLANNING The obligation of Planning is to UNCOVER HOW to develop a long-lasting, bonding relationship with the customer.  Having a planner on an account leads to more integration within the agency and better teamwork in trying to combine the needs of the clients, the demands...
    • sunandaC
    • Thread
    • planning role role of planning
    • Replies: 1
    • Forum: Accountancy
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    Account planning Process detail

    Account planning Process detail: It is safe to say that the way Account planning works varies from agency to agency, and even within an agency, from planner to planner. A typical Account planning cycle starts with a study of the brief from the client and secondary research, meaning any research...
    • sunandaC
    • Thread
    • planning detail planning process process detail
    • Replies: 0
    • Forum: Accountancy
  3. S

    Account planning

    Definition of account planning by Bill Bern Bach: “at the heart of a creative philosophy is the belief that nothing is so powerful as an insight into human nature,  what compulsions drive a man,  what instincts dominate his action,  Even though his language so often camouflages what really...
    • sunandaC
    • Thread
    • planning
    • Replies: 1
    • Forum: Accountancy
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