account planner

Other Characteristics of the account planner: Curiosity about what makes people act and think the way they do; capable or real insights into motivation; someone who understands that what people say is not necessarily what they believe or do; someone who is detailed enough to examine a problem...

Times New Roman What makes a Good Account Planner? Bern Bach Lessons:  Simplicity  Honesty  Style  Intelligence  Humor  Respect  Consumer Involvement 1. Having a passion for advertising and sensitivity to the creative process. 2. Having an intuitive curiosity about consumers...