absolut vodka

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    Global Marketing Strategies of Absolut Vodka

    Description The vodka industry is in a revitalized phase despite the assertions by most analysts that it is in the mature phase of its product life cycle. The focus of this study is to evaluate global marketing strategies in distilled spirits industry, and our analysis will concentrate on four...
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    Study on Media Channels in Absolut Vodka

    Description The purpose with this thesis is to get an understanding of how differences in the choice of media channels in the United States and China can be explained by differences in culture and ways of communication as opposed to legal and ethical restraints. J ÖNKÖP I NG I NT E RNAT I...
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