about parle g biscuit

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    Parle G-Marketing Strategy

    Description Rural-urban penetration of Biscuit : • Urban Market : 75% to 85% • Rural Market : 50% to 65% • Per capita consumption of Biscuits : • INDIA 1.8 kg, • South East Asian Countries 2.5 kg to 5.5 kg • USA 7.5 kg Marketing Strategy Group - 6 • Overview of Biscuit Industry in India •...
    • AyeshaShaikh83
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    • about parle about parle g biscuit parle product porter’s model s parle swot analysis
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    • Forum: Cases in Marketing
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