1995
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Parasitic Marketing and the NBA, 1995
During the 1995 season of NBA marketers from PepsiCo to Burger King Corp. launched high profile sports campaigns without paying the sponsorship money. Official sponsors like Coca-Cola Co. and McDonald's Corp. did nothing to defend their positions with more powerful tie-ins or re-evaluation to...- sunandaC
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- 1995 nba parasitic marketing
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- Forum: Marketing Management ( RM , IM )
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1995 revision of IELTS
1995 revision of IELTSIn keeping with the commitment of the IELTS partners to respond to developments in applied linguistics, measurement theory and teaching practice, further modifications to the test were implemented in April 1995. In addition to a number of modifications to improve security...