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    PPT on A Framework for Marketing Management, by Philip Kotler

    Re: 17 PPT for <A Framework for Marketing Management>, by Philip Kotler Segmenting a market helps a company target its products / solutions better to its customers. It is a strategic approach midway between mass marketing and individual marketing. Segmentation is based on the concept that...
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    ammassatish Intro

    I am Satish. Studying MBA from Amrita School of Business and also MS from SUNY Bufallo. I am also wo
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