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Celebrity branding is a type of branding or advertising in which a celebrity becomes a brand ambassador and uses his or her status in society to promote or endorse a product, service or charity. Celebrity branding can take several different forms, from the appearance of a celebrity in...

Brand Ambassadors and the Khans Brands in India have traditionally relied on popular faces - Bollywood actors and cricketers for connecting with their audiences. However, they probably had never faced such severe criticism for the actions of their brand ambassadors. The recent backlash that...

Brand Ambassadors Brand Ambassador is marketing jargon for celebrity endorses or spokes model, a person employed by an organisation to promote its products or services. Brand Ambassadors Keep the experiential and event marketing industry running. They have been proven to be the most effective...