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    SONY CORPORATION

    Description Sony Corporation, a leading Japanese manufacturer of electronics, game, and entertainment products, has reported losses for four consecutive years. The company announced a record annual net loss of 520 billion yen ($6.4 billion) for the year ends in March 2012. Sony’s main strategic...
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    Sony Corporation and the Video Game Console Market: A Competitive Analysis

    Description Sony’s current strategy in the video game console market is simple: use the technologically superior Playstation 3 as a loss leader to introduce the Blu-ray optical drive into consumers’ homes and leverage that market penetration to drive content sales once Blu-ray is established as...
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    Report on Sony Corporation

    Description Sony launched the first home video recorder (1964) and solid-state condenser microphone (1965). Its 1968 introduction of the Trinitron color TV tube began another decade of explosive growth. Sony bet wrong on its Betamax VCR (1976), which lost to rival Matsushita's VHS as the...
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    SOFTWARE INVESTMENT GUIDE-ORACLE

    Description Given that we have hundreds of thousands of customers and have hundreds of products on multiple platforms; the number of possible software configurations is vast. How you deploy software within a given hardware environment and who you allow to access that software will be key factors...
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    BUSINESS STRATEGY AND PRICING

    Description he revised Paper P3 Study Guide now includes an additional learning objective, E3e: ‘Describe a process for establishing a pricing strategy that recognises both economic and non-economic factors’. This is an extension to the learning objective E3d which refers to the effect of...
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    Reebok-Running to stay ahead

    Description Reebok set a blistering pace in the Indian sports good market, far outpacing its formidable rivals, Adidas and Nike. Then, last August, Adidas ‘combined’ with Reebok globally. What has enabled Reebok to best the competition in India? 68 Strategy Running to stay ahead Reebok set a...
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    TCS-A Robust Bidding Strategy for Wind Energy Trading

    Description or renewable energy generators, seamless integration with the electric grid is very important. The key to ensuring high profitability of such integration lies in placing intelligent bids in time-ahead markets. Most bidding strategies traditionally use predictions of wind farm power...
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    Dynamic Pricing Strategies for Multiproduct Revenue Management Problems

    Description Consider a firm that owns a fixed capacity of a resource that is consumed in the production or delivery of multiple products. The firm strives to maximize its total expected revenues over a finite horizon, either by choosing a dynamic pricing strategy for each product or, if prices are...
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    Retail Sales Techniques and Promotion

    Description In contemporary society, advertising has become an inseparable part of the everyday lives of millions of people all over the world. It is strongly believed by marketers that it has an immense manipulative power, influencing consumer beliefs, opinions, attitudes, decisions and actions...
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    The Delta Model - a New Framework of Strategy

    Description The Delta Model is a new strategy framework that places the customer at the center of management. It examines the primary options available to establish customer bonding and it prescribes how to link strategy with execution through the alignment of adaptive processes. The paper...
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    Reliance Communications Investor Presentation

    Description 5th largest wireless operator in the world (customer base in a single country) Only Indian company to offer nationwide both CDMA & GSM services Largest network covering a billion people in India Services offered includes Mobile, Home phones, PCOs, Datacards, etc Largest portfolio of...
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    QUICK SERVICE RESTAURANTS IN INDIA

    Description India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with rising population in key metros and higher disposable incomes is fuelling growth in every industry. 35% of India‟s population will be in urban centres by 2020 totaling to 53 crores...
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    Case Study: The Toyota Prius Lessons in marketing eco-friendly products

    Description “If you owned [a hybrid car], you could feel good about using less gasoline and being a trendsetter, but you couldn't expect the fuel savings to make up for the thousands of extra dollars that the hybrid cost. There was no financial reward for environmental virtue.” (Leonhardt...
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    Pricing Strategies

    Description Price set to ‘penetrate the market’ ‘Low’ price to secure high volumes Typical in mass market products – chocolate bars, food stuffs, household goods, etc. Suitable for products with long anticipated life cycles May be useful if launching into a new market http://www.bized.ac.uk...
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    The price dynamics of common trading strategies

    Description A deterministic trading strategy can be regarded as a signal processing element that uses external information and past prices as inputs and incorporates them into future prices. This paper uses a market maker based method of price formation to study the price dynamics induced by...
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    Strategies to Achieve Market Leadership: The Example of Amazon

    Description In the early 1990s global communication networks and information technology (IT), especially the Internet, have lead to a deconstruction and reconfiguration of traditional value chains 1 . In consequence, branch boundaries faded and new business models emerged. 2 Opportunities to...
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    Evaluating Pricing Strategy Using e-Commerce Data: Evidence and Estimation Challenges

    Description As Internet-based commerce becomes increasingly widespread, large data sets about the demand for and pricing of a wide variety of products become available. These present exciting new opportunities for empirical economic and business research, but also raise new statistical issues...
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    Dynamic Pricing Strategies with Reference Effects

    Description We consider the dynamic pricing problem of a monopolist ¯rm in a market with repeated interactions, where demand is sensitive to the ¯rm's pricing history. Consumers have memory and are prone to human decision making biases and cognitive limitations. As the ¯rm manipulates prices...
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    P&G Our Worldwide Business Conduct Manual We Do the Right Thing

    Description At P&G, we do the right thing. This may be a simple statement, but it’s also the foundation of who we are as an organization. What does doing the right thing mean? At P&G, it means upholding our Purpose, Values and Principles – our PVPs. Throughout our history of over 175 years, our...
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    Pidilite Industries

    Description We initiate coverage on Pidilite with a Buy recommendation and price target of `178. Pidilite is the market-leader in adhesives and sealants, with an outstanding sub-segmentation and branding strategy. Its pricing power helps maintain margins. We expect Pidilite to report FY10-13e...
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