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Google is the world’s largest, most viable and popular search engine and it offers a whole host of advertising opportunities. The poignant part about Google Advertising is that it isn’t restrictive. If you are a small business, you can benefit from Google Advertising as much as a big...

Surprises occur in the small to midsize business (SMB) arena, especially when it comes to sales and search engine optimisation (SEO) marketing. More than a decade ago, banner ads were effective at pulling in a lion's share of online traffic. Fast forward several years and keywords later...

When the first food truck vendor was spotted taking credit card payments for their handmade dumplings, people thought it was trendy and a little cool. By the time iPad point of sale systems were popping up in Popeye's franchises and at the jewelry counter of major department stores, the industry...