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This is the question that has been formulated in the last survey that UM has made about social network users and companies using social media in the United States between 16 and 54 years old. The 47 % of them said to agree with the statement that there are too many companies in the social...

Online marketing expands our business to the whole world, but there a few building blocks for your online strategy if you want to be effective: Know your customer Knowing what your customer wants and to establish a two-way conversation is key. Listen and talk to them, adapting both the...

The most important key factors to take into account in 2013 regarding SEO are explained here. There are numerous variables for an effective SEO management strategy, but a good approach is explained. For any brand to achieve the first results pages of the search engines (mainly Google ) has...

The future of mobile payments seems to be the calm before the storm. The market is nearly saturated with companies and proposals, but the lack of common standards towards this brings the whole mobile payment initiative under a cloud of suspicion. The biggest selling point of mobile payments is...