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Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee. These days many organizations pay huge amount of money to become the exclusive sponsor of events like...

Ambient media are media formats that are different from the usual media consumed in out-of-home locations/environments through which advertising firms reach out to its target customer. Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as...

A closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one. Alternative close is a method employed at the last final stage of selling a product in which a salesperson puts forth two or three alternatives before a prospect in...