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    BRAND LOYALTY AMONG SMART PHONE USERS IN MADURAI CITY ;TAMILNADU.

    ABSTRACT: The present study investigates men’s perception in buying decisions on branded mobile in Madurai. The need to understand the emerging markets and consumers has become a big challenge for the corporate world especially in creating and managing a powerful brand loyalty. Purchasing...
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    A STUDY ON BRAND LOYALTY AMONG SMARTPHONE USERS IN MADURAI CITY.

    doc_280559856.doc
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    A STUDY ON BRAND LOYALTY AMONG SMARTPHONE USERS IN MADURAI CITY.

    A STUDY ON BRAND LOYALTY AMONG SMARTPHONE USERS IN MADURAI CITY. K.RINOSHA BANU;MBA;M.PHIL MADURAI KAMARAJ UNIVERSITY, Abstract: The present study investigates men’s perception in buying decisions on branded mobile in Madurai. The need to understand the emerging markets and consumers has...
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    STUDY ON CONSUMER - THE DIFFERENT BRANDS OF MOBILE IN MADURAI

    STUDY ON CONSUMER BEHAVIOUR REGARDING THE DIFFERENT BRANDS OF MOBILE IN MADURAI BY K.RINOSHA BANU M.PHIL (MANAGEMENT STUDIES) MKU STUDY ON CONSUMER BEHAVIOUR REGARDING THE DIFFERENT BRANDS OF MOBILE IN MADURAI INTRODUCTION: The present study investigates men’s...
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    FRIENDLY MARKETING

    FRIENDLY MARKETING ( BIO -FRIENDLY, ECO-FRIENDLY, COST- FRIENDLY) BY K.RINOSHA BANU M.PHIL (MKU) Abstract: Green revolution, going green, environmental protection , sustainable life style, sustainable development, protecting our earth and many more have become a natural phenomenon in...
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    A STUDY ON IMPACT OF PERFORMANCE APPRAISAL PROGRAM ON EMPLOYEES IN SURGICAL EQUIPMENT DISTRIBUTORS I

    A STUDY ON IMPACT OF PERFORMANCE APPRAISAL PROGRAM ON EMPLOYEES IN SURGICAL EQUIPMENT DISTRIBUTORS IN MADURAI[/i][/b] [/b] [/b] ABSTRACT[/b]: Performance appraisal system has been viewed by academics and human resource practitioners as an effective tool for human resource management. Yet...
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