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How are customers expectations formed? explain the difference between desired service and adequate service with reference to a service experience you had recently while travelling in the indian railways. What is the process by which customers evaluate the total service offering?

Classify different services? How would you explain the usefulness of each of these classifications to managers? Explain by referring to Health service, Automobile repair service, Education service, and Retail banking service.Describe the services marketing mix?

What are the distinctive objectives of services communications? Which elements of services communication mix would you use for the following scenarios? (a)A newly established Gym in your area. (b)An established restaurant facing declining patronage because of new competitors. Explain in...

What is service? What is so distinctive about services marketing that it requires special approach, set of concepts, and body of knowledge? Please try to help me in this question as soon as possible..thanks