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The aim of any business is to maximize the sales of that business. This maximization results into a lot of revenue and profits for the company. Advertising ensures that the sales of the business increase. The second importance is that the product which is sold under the banner of a specific...

Women empowerment in corporate world[/b] [/b] The contribution of women as leaders is essential in every sector for the success and prosperity of nations across the world. Inspite of the various challenges faced by women across the globe, they continue to make incredible progress. Today’s...

Quality Circles A quality circle is a completely voluntary group of 6 to 8 workers of a shop or~ who meet regularly during company time once every fortnight or every month under die leadership of a trained foreman or section head to examine work-related problems that a affect the quality of...

Green Marketing - Strategies and Issues[/b] Introduction[/b] Today society becomes more concerned with the natural environment; businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like...

Green Consumerism Introduction Green consumerism can be described as either a highly democratic strategy to save the planet. As a strategy to save the planet it confronts the mass of consumers in industrialised countries and in effect says: "its up to you". Consumer demand has got us into the...

Changing Phases of HRD in India Introduction: Human Resource Development is the framework for helping employees develops their personal and organizational skills, knowledge, and abilities. Human Resource Development includes such opportunities as employee training, employee career development...