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AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. AIDA stands for: A – Attention / Awareness: The event when the advertisement attracts the attention of the customer I-Interest: Arouses the...

It is basically the company or an organisation which can function on behalf of another without may or may not assuming any monetary risk whatsoever in any form. It is this point which makes him different from a dealer who undergoes a financial obligation. Example : Advertising Agent, Insurance...

Affordable method means how much to spend on an advertising campaign. The affordable method is determined by how much the company believes the producer of the product can afford. In simple term,a method of determining the budget for advertising and marketing where all other budget areas are...

An Advisory Committee is a committee comprised of committee, board, commission, council, panel, or other similar group that is established or utilized to obtain advice or recommendations and is not composed only of full-time or permanent officers or employees of the organization.Advisory...

A newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article. The term "advertorial" is a portmanteau of "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946.In printed publications, the...

A product imprinted with, or otherwise carrying, a logo or promotional message. Also called a promotional product. Example- Permanent promotional messages printed on plastic cups and t-shirts.

The objectives of advertising is to imply the communication tasks to be accomplished. These tasks are directed towards specific customers that an organization is trying to reach during a defined period of time.An organization which involves in advertising activities usually strives to achieve at...

An advertising agency is a business group providing specialized services in the particular area of advertising and marketing in general.An agency can also handle overall marketing and branding strategies and sales promotions for its clients. In the building of a brand or the marketing of a...

Meaning of Advertising - Advertising is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Advertising is a paid form of a non-personal message communicated through the various media by industry, business...

Adoption process is basically the series of stages or the sequence of events beginning with consumer awareness of a new product leading to trial usage and culminating in full and regular use of the new product. Over time the adoption process resembles a bell curve formed by innovators, early...

An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. Characteristics of adopters Adopters are the consumers who actually listen to the marketing...

VMS stands for vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties but through the size and power of the parties. An administered vertical marketing system exists when the manufacturer administers and...

‘Active Listening’ is an advanced form of listening, wherein the listener not only grasps the sound or words, but also understands the body language of the speaker but also the underlying message of the speech. To be effective, active listening must be firmly grounded in the basic attitudes of...

The Acquisition Integration Approaches model of Philippe Haspeslagh and David Jemison provides insight and guidance in Mergers and Acquisitions (M&A on choosing the optimal integration approach. Each approach describes a process by which a company plans for and implements a successful...

ACORN stands for A Classification Of Residential Neighbourhoods is a geo-demographic tool assisting businesses in understanding their target market. It is a marketing segmentation system that enables consumers to be classified according to the type of area they live. It is an identification of...

The 7-P's is a marketing strategy tool from Booms and Bitner which is also known as extended marketing mix. This strategy expands the number of control variable to seven from the four in the original marketing mix model which includes product,price,promotion and place are more suitable for...

The 3C's model is a famous Japanese strategy by Kenichi Ohmae. The 3C’s model provides a strategically look at the factor which is required for the success in any business process.In the construction of any business strategy, three main players must be taken into account:- They are: The...

Promotional allowance means reduction of the wholesale price as an incentive to retailers or middlemen. A promotional allowance compensates the retailer for expenditures made promoting the product. Promotional allowances are offered by manufacturers to support the additional promotional...

The marketing mix is a business tool used in marketing and by marketing professionals. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The term marketing mix was...