Even ive read a lil abt it in the papers i jus have one thing to say that technology creates problems which wouldnt have been there if they werent there.
well today there are sources where one can cross verify to check the aythenticity of information so incase a college student needs information he would first prefer an open source and then paid sites are anyways there.
well i had to study this book in the third semester but the author is not some marketing professor he's an economist in some university plus the book ha very little or no reference to the indian market scenario