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Also is there any particular comsumer behaviour model I can apply for the above question?

Hi Kalpana! Thanks for the links. I have my report due this weekend. Have looots of information to find! Any further info will be immensely helpful. Cheers.

Hi, This post is to investigate the impact of recession on the brand loyalty of conumers. Will consumers still be brand loyal, or will they trade down and not be bothered? Any data will be much appreciated.

Hi, im studying here.